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Totally agree. In the US- Real ear verification is actually required by law in several states. Unfortunately the laws about it are a little gray on details, but they at least require it.
Trial periods are also required by law in every state, but the time period varies. When I was in Texas it was 30 days, which is the minimum several states have. A few state offer longer periods.
The Kirkland brand of hearing aids is the same as phonak. It is the same company. Sonova. The biggest two things are oing to be getting them fit by a good audiologist, and picking out a set that fits the needs of the person.