Congrats on missing the entire point of what the guy is saying.

The people losing their jobs are not the ones making the decisions that created a (subjectively) bad product.

But if I have to actually read the article then what is the headline for?? /s

Shooting film is actually a growing market again these days, so I would want them to release an affordable new film camera.

They already license out the Kodak brand for the Kodak H35, which is a fun half-frame 35mm point-and-shoot, but it’s cheaply made and very light on features, so there’s still a gap in the market for something more advanced.

Pentax has recently reentered that exact market with the Pentax 17, but at ~£500 retail I believe another company like Kodak could undercut them and gain a following.

They’re never going to successfully compete with high end DSLR manufacturers like Canon, and the ultra-cheap analogue film market is flooded with near-identical ‘toy’ cameras, but there’s absolutely space for them to make a comeback as a trusted mid-range boutique brand for enthusiasts.