They dictate the operations of their suppliers. They force large expansions in capital investment and then decide that they don’t want to renew the supplier relationship before the financing for the capital investments can be paid back. The only way suppliers can hope avoid this is to do what Walmart wants or constantly change their products in often superficial ways with branding agreements for IP of entertainment companies.
Amazon doesn’t handle shipping for a lot of the things they sell.
This is false. Very few products sold via Amazon are shipped independently from Amazon’s logistics services.
no sketchy pricing based on bullwhip procurement.
Walmart’s procurement has been abusive to their suppliers (who often go out of business because of their relationship with Walmart) for decades. I think you may need to reassess your perception of their procurement strategy.
You don’t seem to understand the retail operations of Amazon. They provide logistics and marketing services to retailers, they also directly compete against those retailers because those retailers can’t do better at logistics and marketing without using Amazon’s services.
From Amazon:
In 2023, FBA had been the preferred choice of 82% of Amazon sellers to deliver their products.