A family member’s a brickie. He ran an LDV Pilot for few years, until it died, and it was useful (piece of shit, but pretty reliable, and cheap to fix when it did break) while it lasted. But newer trucks and small vans aren’t nearly as suitable.

Embrace, extend, extinguish.

His “idea” was about how to monetize a concept already in existence on MySpace, facilitated by completely ignoring any ethical constraints. That, and a snobbery-based product launch through the Ivies.