Ruin it by making it into the Elite Dangerous universe.

Who cares about exploration and protecting emerging civilizations when you can make funny images with the galaxy route map and participate in huge system control wars for void opals lol.

Or give random items to Thargoids for a totally scientific process of investigation.

AT&T still hasn’t installed fiber in my old neighborhood where one of their lines cuts straight through a row of houses that conveniently do get fiber, while everyone else is stuck on cable.

Did I mention they received billions in federal funding to upgrade everyone?