to the new users:

Ahoy, mateys

what some people don’t get is that “flea market” is also a bad name. floh just makes it look and sound worse and it’s harder to parse let alone understand and therefore remember.

it’s not that it’s German (or whatever), it’s that it looks and feels like it’s gibberish. it’s incredible how little this is understood.

Uber is an easily read, easily pronounced, widely understood, positive sounding trochee. it’s a perfect brand name.

flohmarkt is 0 for 5.