Maybe. The average Joe looks at the price tag and makes up their mind, but it’s a trap. You also have to factor in the support costs. IT staff, device insurance, breach costs, etc. A device costs much more (2x, 3x or even more) than what you pay the OEM on the PO. The biggest sink is the human costs of supporting the fleet. Macs have higher capex but lower opex. In the end I see savings between 20-40% for well fitted clients.

An IT supply chain management company and a northeastern medical society have been the latest of our clients to adopt more of them, mostly through attrition of Windows devices. In my prior role at a PE firm, I was responsible for kicking off the transition company-wide to Macs. They liked the lower cost of ownership, maintenance, and the “impression it gave to clients”. The CAD engineers absolutely rioted about it lol. Let me tell you, zip-tying a cheese grater Mac into a server rack is a surreal experience 😂.

To your point, it is still largely director level and above. They are still using MS products mind you, just on Macs.

I’d attribute this growth to the looming deprecation of Windows 10. With the decision to move to Windows 11, many orgs are replacing them with Macs. On the consumer side, the M4 is seen as worthy upgrade for those already on the earlier M chips.